New products. New clients.
Give your clients something no other broker offers: brand-new pension, savings and investment products, ready to launch under your own name.
Your clients see your brand. You skip the build.
How licensing worksCan a pension feel as simple as a current account?
We built Penny to prove it can. It’s live.
40% of women in Ireland don’t have a pension — one of the biggest untapped markets in Irish financial services. Penny reaches them with a portable, flexible PRSA built around real careers: job changes, career breaks, starting a business. Clients sign up in a few clicks and manage it all on their phone, with the fact find and suitability completed in the same journey.
Chosen by women leading in public life, financial services, healthcare, award-winning design and business.
“My clients who run their own businesses kept putting their pension off. With Penny I can refer them knowing it’ll actually get done — simple for them, and clear advice I’m comfortable standing behind.”
Offer it as your own — the same proven journey, under your brand.
Can saving for a child take less time than choosing their gift?
Started in minutes. Growing for years.
Penny Junior is a simple, parent-managed savings account for a child — started in minutes, growing quietly in the background, handed over when they’re ready. Grandparents can open their own Penny Junior too, so one family becomes several clients you know.
Send interested clients a link to a beautiful, fast onboarding journey that captures everything you need to set them up — no chasing.
It’s a reason for whole families to come to you — and a relationship that lasts as long as the savings do.
Offer Penny Junior to your clients’ families — under your brand.
Can a good habit keep going without willpower?
Set it once. Watch it grow.
Penny Grow makes regular investing simple: choose a monthly amount, set it up once, and let it build in the background. Clients follow their progress on their own dashboard.
Send clients one link. Everything you need to place the plan comes back to you complete — and you track every case and upload documents from your broker dashboard.
It turns a one-off conversation into a monthly habit your clients keep with you.
Give your clients regular investing — under your brand.
Can you build your client list before the product launches?
The Personal Investment Account is coming to Ireland, with launch expected in July 2027 once legislation is passed. PIA by Penny lets you start now: capture interest, qualify prospects and build your pipeline today — then onboard them in minutes the day it goes live.